Moon boots

moon-boots_198x198Who does not know the »moon boots« – these bulky snow boots, which appeared in the 70′s and 80′s and have taken their claim ever since in the winterly fashion scene. The Italian Giancarlo Zanatta designed the shoes, inspired by the moon landing in 1969. Astronauts Neil Armstrong and Buzz Aldrin wore overshoes with wide soles, which provided the formal inspiration for moon boots. Zanatta took immediate care of the production of the shoes with his company called Tecnica, which is run by his son Alberto Zanatta today, and still sells up to 700,000 pair per year.

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It might be the promise of protection and warmth that these thickly padded boots emanate, which makes the moon boots such a success. Maybe it is even a touch of nostalgia and the magic of far away galaxies that we are reminded of. In any case, the name »moon boot« and its reference to the moon landing is surely the driving force behind the product idea.

Man needs stories …

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